We recently went through a rebranding process for a variety of reasons and we’re thrilled to share this journey with you. As with any change, it’s important to take stock of where we are so we can move forward with confidence and clarity.

When we started out, it was baby steps. The initial vision was to have $100M of FUM and grow from there, but the business has far exceeded my original expectations. We're now a matured business ready for the next phase.

Adrian Lee-Conway,
Ark’s Founder and head of the
Origination & Asset Management team

Funds Manager

Why did we go through a rebrand?

Rebranding is more than just a fresh look, it’s an opportunity for us to evolve. It lets us shed outdated images and perceptions, engage with our current and new audiences in a meaningful way, and better reflect our current offerings and future direction. It allows us a chance to reaffirm our commitment to clarity, trust and thoughtful progress ensuring that we continue to meet the needs of those who engage with us.

As we evolve, our brand reflects our growth, innovation and renewed focus on our unwavering commitment to excellence. Our rebrand encapsulates who we are today and where we’re heading. We want it to resonate clearly with our current and future investors, partners and employees alike.

We've evolved as a business

As a business that’s been around for a little while now, our original brand identity doesn’t quite fit anymore, so it was time to change it. While our values remain true, the team and its goals have changed, so we needed a refreshed brand to move us forward.

We've expanded as a team

Our vision is to be the trusted partner in real estate investment and lending, delivering sustained growth and certainty for our clients. We do that through real estate expertise, a results-driven approach and personalised service. Our new brand encapsulates this subtle shift in direction while elevating our essence at the same time.

We're ready to grow even more

Put simply: we were ready to evolve. As a team, we’ve grown immensely in the last 5 years, and it wasn’t reflected in our old branding. The new branding helps to set us apart from our competitors and give us an edge in the market in a similar way to what we do for our clients.

But don’t worry – our business is still the same

Our rebrand updates and refreshes the ‘look and feel’ of the Ark brand, not how we do business. It won’t affect any investments or projects but rather shifts how we present our brand to the general public. Everything else behind the scenes remains the same and we’ll continue to deliver outstanding personalised services to our clients and partners.

We’re excited for what's to come next...

We appreciate you joining us on our rebranding journey and for sharing in the excitement of our new brand launch. To stay in the know with what’s happening at Ark Capital, make sure you sign up to our mailing list.