The latest population data continues to reinforce the scale of growth across South East Queensland. According to the Australian Bureau of Statistics, Greater Brisbane added 58,200 people in 2024–25, growing by 2.1%, with both overseas and interstate migration contributing to that growth.
But for property lenders, the more important story is where that growth is occurring and what it means at a local market level.
Ripley in Ipswich recorded population growth of 15.4%, while Morayfield in Moreton Bay also grew by 15%. Caloundra West–Baringa on the Sunshine Coast recorded the largest population increase outside Australia’s capital cities, adding around 2,000 people.
These figures reinforce something we see on the ground: South East Queensland is not one homogeneous property market.
Not all growth is created equal
Brisbane, the Gold Coast, Moreton Bay, Ipswich, Logan and the Sunshine Coast are all benefiting from population and investment growth, but the underlying dynamics of these markets can be very different.
Buyer profiles differ. Supply pipelines differ. Infrastructure requirements differ. And the feasibility of individual projects can change considerably from one location to another.
For lenders, that means the headline ‘Queensland growth story’ is only the starting point.
The question isn’t simply whether Queensland needs more housing, it is whether the right product is being delivered in the right location, at the right price, by the right developer.
The numbers only tell part of the story
Feasibility, leverage, presales and valuations remain fundamental to any lending decision, but they need context.
What competing projects are coming to market? Who is the end buyer? Is the proposed product appropriate for that particular location? How deep is demand at the proposed price point? And importantly, does the developer have the capability to execute and deliver?
These are questions that can be difficult to answer from a spreadsheet alone.
Being active in a market, maintaining relationships with developers, valuers, agents and other property professionals, and seeing projects progress in real time provides another layer of information when assessing an opportunity.
Development activity is moving – but selectivity still matters
Queensland’s development pipeline is continuing to respond to demand.
Queensland Government building approvals data showed the trend estimate for total dwelling approvals reached 4,361 in July 2026, up 2.1% from the previous month.
For lenders, however, increasing activity does not remove the need for discipline. If anything, it makes project selection more important.
Understanding the depth of demand, competing supply, construction assumptions, exit strategy and capability of the development team remains fundamental to determining which projects warrant capital.
Certainty of execution matters
For developers, conversations with lenders are also changing. Capital is important, but so is certainty.
A lender that understands the market and can identify issues early can often make decisions more efficiently. That becomes particularly valuable when developers are managing construction costs, approval timelines, presale conditions or acquisition deadlines.
In private credit, speed should never replace due diligence.
The objective is to combine thorough underwriting with the ability to make clear and timely decisions.
Relationships create better information
Property remains a relationship-driven industry. Strong relationships are not a substitute for credit discipline, but they can improve the quality of information available when assessing a transaction.
Understanding a developer’s previous projects, how they have navigated challenges and how they communicate when circumstances change can be just as important as reviewing the opportunity immediately in front of you.
For us, the strongest transactions tend to begin with alignment between borrower and lender around the project, the risks and what successful execution looks like.
Looking beyond the Queensland headline
Queensland’s long-term fundamentals remain compelling.
The Queensland Government’s latest population projections continue to point to substantial growth across the state and its major regions over the coming decades.
For lenders and project partners, however, growth alone is not enough. It is important that we continue to exercise discipline in assessing opportunities and choose our projects and partners carefully, with a clear understanding of local market conditions.
At Ark, we remain committed to Queensland and to supporting quality development that helps our partners deliver much-needed land and housing as the state continues its growth journey and investment in the region expands.
Ultimately, local knowledge does not replace disciplined lending — it strengthens it.
Want more insights like this? Follow Justin Reidy on LinkedIn.
Article written by Justin Reidy – State Director – Queensland
The commentary in this article in no way constitutes a solicitation of business or product advice. It is expressed solely as the opinion of the author, and as general information for the reader. It is not information to be relied upon in making investment decisions.
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